ALDO UAE

About the brand

ALDO, renowned for its stylish and premium footwear, partnered with us to drive more online sales and enhance profitability in the competitive UAE market.

Before we started

Despite ALDO's established presence in UAE stores under Apparel Group, online sales were underperforming — generating only 2.1 dirhams for every dirham spent. Challenges included a high CPA, low ROAS and intense market competition.

After we stepped in

• Enhanced conversion rates that far exceeded expectations
• A funnel-based media strategy across social and Google Ads
• Campaigns like "Pillow Walk" and "Finer Things" tailored to different objectives
• Targeting the 25–45 UAE demographic with detailed audience analysis

Result

• Every dirham spent turned into 6.7 dirhams of sales — a ROAS of 6.7
• Cost of only AED 45 per sale — effective and cost-efficient