Alliance Manchester

About the brand

Alliance Manchester is a real estate firm developing a 30-acre township in Rudrapur, Uttarakhand. They partnered with us to improve lead quality and accelerate plot sales through storytelling, funnel precision and sales-process transformation.

Before we started

Despite active campaigns, Alliance Manchester faced a critical lead-quality problem:

• Only 10% of leads were contactable
• Nearly 90% were junk, failing to meet the customer profile
• Even among contactable leads, qualification was negligible

Poor creative clarity, missing project information and an unstructured follow-up process led to zero sales impact.

After we stepped in

• Narrative revamp: storytelling reflecting project transparency, brand legacy and investment potential
• Video ads featuring models mirroring the target buyer, plus drone-based aerial shoots of the township
• Funnel design & automation: stage-specific funnels, CRM tools, and sales-team training that cut lead response time to under 30 minutes
• Sales enablement: real-time monitoring from lead to site visit to closure

Outcome

• 40%+ qualification rate, with leads matching the desired buyer profile
• 70% of available plots sold in just three months
• Smoother lead management and higher sales-team productivity