Arayna

About the brand

Arayna is a D2C women's apparel brand operating in a competitive fashion category. Prior to onboarding, the brand had steady performance but limited scale and no clear system to compound growth.

The situation before we stepped in

Up until September 2025, Arayna's performance reflected:

• Limited monthly scale
• ROAS of 4.7
• Constrained order volume
• No structured funnel to support aggressive scaling

The account was stable, but not built for sustained growth.

Our approach

Growth was driven by a funnel-led system, supported by continuous creative experimentation:

• A structured funnel separating discovery, consideration and conversion traffic
• Controlled scaling of spend across funnel stages
• Ongoing A/B testing of multiple creative mixes (formats, hooks, messaging angles)
• Optimisation driven by website-level ROAS and order efficiency, not ad-level vanity metrics

Results snapshot (Sept–Dec 2025)

• Revenue growth in first 31 days: 4×
• Order growth in first 31 days: ~3.5× (≈256%)
• Website ROAS: 4.7 → 6.6
• ROAS stability while scaling: ~6.1 sustained through Nov–Dec
• Growth pattern: consistent month-on-month
• Primary channel: Meta Ads

Arayna scaled aggressively while simultaneously improving ROAS — without the efficiency drop-offs typically seen during rapid growth.