Cherom

About the brand

Cherom is a luxury carpet brand offering handcrafted, high-end rugs rooted in Indian craftsmanship. While their parent company had an established offline presence, they sought to build digital as a revenue stream — a channel previously underutilised due to high average order values and low trust among first-time online buyers.

Before we started

Cherom faced a classic premium-product paradox:

• High AOV (₹20,000–₹1,00,000+) made customer acquisition difficult
• Offline customers loved the brand and returned — but this loyalty didn't translate to online trust
• Negative ROAS and inconsistent conversions made digital unprofitable
• A lack of education about product quality and weaver craftsmanship prevented confident, high-ticket online purchases

After we stepped in

We identified the core issue — not the product, but the digital storytelling and trust-building gap.

• Trust through storytelling: video-led creatives showcasing hand-woven artistry and the weavers' craftsmanship to elevate perceived value
• Buyer-persona targeting: creatives tailored to interior designers, architects and luxury home buyers
• Performance funnels & automation: stage-specific funnels and workflows to ensure consistent engagement
• Consultative sales: trained product consultants via WhatsApp and the website to handhold buyers through high-ticket purchases

Outcome

• 7-figure online revenue milestone — the website became a major revenue channel
• 10×+ ROAS through targeted campaigns, storytelling and a frictionless buying experience
• Trust-led conversion growth — proving even high-AOV luxury products can be sold profitably online