Crocs GCC

About the brand

Crocs, known for its comfy and unique Croslite™ footwear, teamed up with us to get more people visiting their website and buying online in the competitive Middle East GCC market.

Before we started

Despite Crocs' success in Middle East stores through the Apparel Group, online sales lagged — yielding only 4 to 4.5 dirhams for every dirham spent across UAE, Qatar, Saudi Arabia, Oman, Bahrain and Kuwait. Challenges included a saturated market, attracting ready-to-buy shoppers, bridging awareness and purchase intent, and inefficient ad planning.

After we stepped in

• Enhanced conversion rates that surpassed initial expectations
• A funnel-based media strategy with core campaigns on Facebook and Google Search
• Strategic campaign execution (Super Sale, Off-Court) tailored to different objectives
• Effective targeting of the 25–50 GCC demographic using detailed audience analysis

Result

• Every dirham spent turned into 12 dirhams of sales — a ROAS of 12
• Cost of only 20.7 AED per sale — smart and cost-efficient