Honda

About the brand

Honda is a key player in the automotive market of Qatar, as part of Domasco Services (Al-Futtaim). It faced the challenge of converting strong brand presence into active customer consideration and showroom visits in a highly competitive market — including models such as the City, Civic Type-R, Pilot, Accord, CR-V and HR-V.

Before we started

Despite its established reputation, the company struggled to drive potential buyers to its showrooms, impacting deeper engagement and active consideration — leaving leftover inventory that had to be sold.

After we stepped in

• A phased approach across awareness, consideration and action
• Awareness: targeted content building interest in Honda's models
• Consideration: optimised platforms encouraging exploration
• Action: performance tactics driving conversions and showroom visits, with tailored ads on each model's USPs

Result

• 2,000,000 clicks generating 55,000 leads at a 2.75% conversion rate
• A 35% lead-to-showroom-visit rate — converting digital interest into in-person engagement and sales opportunities