Kotak ActivMoney

About the campaign

Kotak Bank's campaign aimed to spotlight its innovative ActivMoney service — offering fixed-deposit-like interest on savings with easy, penalty-free access — amidst a traditional banking market. Leveraging celebrity endorsements, the goal was to elevate awareness and drive subscriptions.

After we stepped in

• Elevated awareness through a targeted campaign spotlighting ActivMoney's unique advantages
• Enhanced engagement to boost enrollments
• Celebrity leverage: Ranveer Singh and Keerthy Suresh to draw attention and educate the audience
• A diversified, metric-based digital spread

Result

• TVC promotions touched 50% of the target audience
• A low CPV of ₹0.12
• An interaction rate above 70% — setting new benchmarks for banking-product engagement in India