Navyasa

About the brand

Navyasa by Liva, Aditya Birla Group's contemporary saree brand, targets affluent women aged 25–44. Despite a strong brand image and high-profile endorsements, the brand faced profitability challenges in the competitive online women's clothing market.

Before we started

• Market challenge: in a saturated market, Navyasa struggled to differentiate and engage high-intent customers
• Profitability struggle: after 1.5 years — and despite endorsements from the likes of Deepika Padukone — online sales lagged
• ROAS goal: an urgent need to achieve a positive return on ad spend

After we stepped in

• Comprehensive evaluation: heuristic & UX analysis, technical & analytics review, conversion funnel and competitive analysis
• Addressed user challenges: navigation, content inconsistencies, technical issues, checkout difficulties and trust gaps
• Customer-journey mapping across website performance, brand presentation and design
• Holistic, funnel-driven media across Meta and Google

Result

Effective CRO combined with the right performance-marketing strategy lifted Navyasa from an initial 0.5 ROAS to a robust 3 — a successful transition to profitable growth.