Label Neek

About the brand

Label Neek is a women's ethnic wear label where timeless tradition meets everyday elegance — kurtas, kurta sets, sarees and dupattas in chikankari, block print and Ajrakh, made in pure, GI-tagged fabrics. A premium, craft-led product in one of the most crowded categories in Indian D2C.

The situation before we stepped in

Label Neek's ROAS had looked healthy for months — but the brand wasn't growing. Spend and revenue were inconsistent, and by early March ROAS had slipped to 2.9. Our audit found why:

• Gaps in the funnel. There was no consistent structure to bring in new customers, or to bring back the ones who had already visited.
• A website that leaked buyers at every step. Of every 100 people who landed on the site, fewer than 5 added to cart, about 1 reached checkout — and only 1 in 400 actually bought.

That last number was the real problem. You can't scale ads into a website that converts 0.25% of its visitors.

Objective

Starting March 2026, the objective was to:

• Fix the website so the traffic the ads bought could actually convert
• Close the gaps in the acquisition funnel
• Reverse the ROAS decline and scale revenue profitably
• Deliver measurable impact within the first month

Our approach

We fixed the website first. The site's funnel was performing well below benchmark, with visitors dropping off at every step — from product page to cart, cart to checkout, and checkout to purchase. We worked through the fixes with the founders:

• A cleaner layout, with all the key information and buttons visible in the first fold
• Product videos on product pages, so shoppers can see the drape and the craft before they buy
• Scannable product details — bullets, infographics and size tables instead of long paragraphs
• Trust built in, with real customer photos and video testimonials
• A clearer exchange policy, which had been holding back first-time buyers

Then we rebuilt the ads around a complete funnel. The account was structured to find new customers, warm up interested visitors and convert high-intent shoppers — with spend moving to whatever was converting at each stage.

And we tied it all to the brand's numbers. We built a month-by-month profitability plan with the founders, so every month had a clear spend, ROAS and revenue target. Creative leaned into Reels that show handcrafted detail up close — exactly what a shopper needs to see before buying premium ethnic wear online.

What changed

On the website (vs before Command Ads):

• Purchase conversion rate up 208% — 3× more visitors buying (0.25% → 0.77%)
• Add-to-cart rate up 68%
• Checkout rate up 29%

In the business:

• ROAS moved from 2.9 to 5.0 in the first month
• Daily revenue increased 2.25×, with daily orders doubling
• ROAS held at an average of 4.6 across the following three months
• Revenue increased 3.3×

Better ads bring the right people in. A better website turns them into customers. Label Neek needed both — and got both.