Marengo Asia Hospital

About the brand

We partnered with Marengo Asia Hospital Gurugram (formerly W Pratiksha) to optimise patient acquisition and enhance the overall patient experience — redesigning digital and operational touchpoints to align with the modern healthcare consumer.

Before we started

• Inefficient digital conversion: the website wasn't converting traffic into appointments
• High patient-acquisition costs reducing marketing efficiency
• A fragmented patient journey, with drop-offs before booking

After we stepped in

• Comprehensive digital strategy integrating SEO, social and targeted advertising
• Website optimisation: user-friendly interface, streamlined navigation and clear CTAs
• Operational streamlining: process automation for scheduling and follow-ups
• Data-driven adjustments focused on the most effective channels

Result

• 10+ additional appointments per day
• Patient-acquisition cost of ₹2,000–3,000, well within budget
• Average ROAS above 10, with a consistent design language across platforms