Mantra Herbal, a premium Ayurvedic skincare brand, had a loyal base but faced a pressing challenge—its digital sales efforts were not translating into profitable growth. Despite high-quality formulations rooted in traditional wellness and clean beauty, the brand was stuck with low ROAS, and online growth had plateaued.
Before We Started
Profitability Struggle
For over a year, Mantra Herbal's performance marketing campaigns failed to generate returns, stuck at a ROAS of just 0.5, making customer acquisition unsustainable.
Conversion Challenge
Despite strong product quality, users weren't converting. Issues across the website funnel and content experience created friction in the buying journey.
Brand Perception Gap
While the brand had a loyal audience offline and via marketplaces, direct- to-consumer (D2C) trust was lacking, especially for first-time website visitors unfamiliar with the Mantra Herbal legacy.
After We Stepped In
Comprehensive Evaluation
We conducted a deep-dive audit across user journeys and touchpoints—identifying pain points in UX, funnel friction, slow load times, trust signals, and technical tracking issues.
Customer Journey Mapping
We mapped how users interacted with the website—from discovery to checkout—and rebuilt the funnel architecture to reduce drop- offs and optimize retargeting touchpoints.
Addressing User Challenges
We addressed key conversion blockers by improving the mobile user experience, strengthening call-to-action placements and product detail page design, and introducing educational content to guide purchase decisions.
Additionally, we bridged trust gaps by integrating authentic reviews, clear value propositions (USPs), and compelling brand storytelling throughout the user journey.
Holistic Media Strategy
We launched intent-specific campaigns across Meta and Google, aligning creatives and landing pages with funnel stages. Dynamic retargeting was deployed to re- engage high-intent users.
Strategic Bridge
Comprehensive CRO Audit
Strategic Overhaul
Targeted Implementation
Outcome
An effective CRO, combined with targeted performance marketing, led to a breakthrough in Mantra Herbal’s digital performance.
The brand transitioned from a ROAS of 0.5 to 3+, establishing a solid foundation for profitable scaling and future D2C growth.
