About the Brand
Arayna is a D2C women’s apparel brand operating in a competitive fashion category. Prior to onboarding, the brand had steady performance but limited scale and no clear system to compound growth.
While demand existed, growth lacked structure and predictability.
The Situation Before We Stepped In
Up until September 2025, Arayna’s performance reflected:
Limited monthly scale
ROAS of 4.7
Constrained order volume
No structured funnel to support aggressive scaling
The account was stable, but not built for sustained growth.
Objective
Starting October 2025, the objective was to:
Unlock scale while improving efficiency
Deliver a step-change in performance within the first 31 days
Improve ROAS alongside revenue and order growth
Build a repeatable, system-led growth framework
Our Approach
Growth was driven by a funnel-led system, supported by continuous creative experimentation.
We implemented:
A structured funnel-based growth system separating discovery, consideration, and conversion traffic
Controlled scaling of spend across funnel stages
Ongoing A/B testing of multiple creative mixes (formats, hooks, messaging angles)
Optimisation decisions driven by website-level ROAS and order efficiency, not ad-level vanity metrics
Meta Ads served as the primary acquisition and scaling channel, with performance measured at the website level.
What Changed After We Took Over
October 2025 (First 31 Days of Onboarding)
Compared to September 2025:
Revenue increased by 4X
Total orders increased by ~3.5X (≈256% growth)
ROAS improved from 4.7 → 6.6
Scale was achieved without efficiency dilution
This marked a clear inflection point: the brand scaled aggressively while simultaneously improving ROAS.
November 2025 (Month-on-Month Growth)
Compared to October 2025:
Revenue increased by ~23%
Orders increased by ~16–17%
Website ROAS remained strong at ~6.1
Efficiency held steady despite higher spend and volume
December 2025 (Sustained Scaling)
Compared to November 2025:
Revenue increased by ~54–55%
Orders increased by ~50%
Website ROAS held steady at ~6.1
Performance remained stable at the highest scale achieved
Results Snapshot (Sept–Dec 2025)
Revenue Growth in First 31 Days: 4X
Order Growth in First 31 Days: ~3.5X
Website ROAS Improvement: 4.7 → 6.6
ROAS Stability While Scaling: ~6.1 sustained through Nov–Dec
Growth Pattern: Consistent month-on-month
Primary Channel: Meta Ads
Why This Worked
Instead of forcing scale through spend spikes or relying on one-off creative wins, the focus was on:
Funnel clarity over broad targeting
Systematic creative A/B testing over assumptions
Scaling intent, not just traffic
Protecting ROAS at the website level while increasing volume
This allowed Arayna to scale predictably and profitably, without the efficiency drop-offs typically seen during rapid growth.
Final Outcome
Between October and December 2025, Arayna transitioned from limited-scale performance to consistent, ROAS-efficient growth, driven by a structured funnel system and disciplined execution.
