Cherom is a luxury carpet brand offering handcrafted, high-end rugs rooted in Indian craftsmanship. While their parent company had an established offline presence, they sought to build digital as a revenue stream—a channel that had previously remained underutilised due to high average order values and low trust among first-time online buyers.

Before We Started

Cherom faced a classic premium product paradox:  

• High AOV (₹20,000–₹1,00,000+) made customer acquisition difficult  

• Offline, customers loved the brand and returned—but this loyalty didn’t translate to online trust  

• Negative ROAS and inconsistent conversions made digital marketing efforts unprofitable  

• A lack of education about product quality and weaver craftsmanship prevented prospective buyers from making confident, high-ticket purchases online.

After We Stepped In

We identified the core issue—not the product, but the digital storytelling and trust-building gap. We focused on crafting a system that made potential buyers feel the craftsmanship, trust the brand, and engage confidently.

Trust Through Storytelling  

• Created video-led creatives that showcased the hand-woven artistry and heritage behind each piece  

• Highlighted the weavers’ craftsmanship to connect emotionally with customers and elevate perceived value.

Buyer Persona Targeting

• Developed performance creatives tailored to Cherom’s high-value audience—interior designers, architects, and luxury home buyers

• Refined messaging and visual storytelling to match the aspirations and aesthetics of the premium design community.

Performance Funnels & Automation

• Implemented stage-specific sales funnels based on buyer journey and intent levels

• Deployed automation workflows to ensure consistent engagement and reduce response delays

• Trained Cherom’s internal sales team to convert leads efficiently and nurture relationships.

Consultative Sales Experience

• Introduced trained product consultants via WhatsApp and the website to handhold customers through the purchase process

• Embedded trust into the funnel through real- time human interactions, removing barriers to high-ticket purchases.

Outcome

7-Figure Revenue Milestone

• Successfully scaled digital sales to generate 7 figures in online revenue, turning the website into a major revenue channel for the brand.

ROAS Achievement

• Achieved 10x+ ROAS through targeted campaigns, strong storytelling, and frictionless buying experiences.

Trust-led Conversion Growth

• By fusing artisanal storytelling with automation and human connection, we transformed a hesitant audience into confident online buyers—proving that even high-AOV luxury products can be sold profitably online.