Alliance Manchester is a real estate firm developing a 30-acre township in Rudrapur, Uttarakhand. They partnered with us to improve their lead generation quality and accelerate plot sales through strategic storytelling, funnel precision, and sales process transformation.
Before We Started
Despite active campaigns, Alliance Manchester faced a critical lead quality problem. Of all the leads received:
Only 10% were contactable
Nearly 90% were junk, failing to meet the customer profile
Even among the contactable leads, the qualification rate was negligible, with minimal traction for sales follow-ups.
Poor creative clarity, lack of key information about the project, and an unstructured follow-up process led to underwhelming outcomes and zero sales impact.
After We Stepped In
We diagnosed fundamental gaps in content, targeting, and funnel structure. Our approach involved repositioning the brand narrative, implementing operational improvements, and engineering a precise lead generation and conversion system.
Narrative Revamp & Visual Strategy
We restructured the storytelling to reflect project transparency, brand legacy, and investment potential
Developed video ads featuring models that mirrored the target buyer persona
Executed drone-based aerial shoots showcasing the township’s landscape, road connectivity, and city access—designed to attract serious investor attention.
Funnel Design & Automation
Implemented stage- specific funnels to engage users at various awareness and intent levels
Deployed CRM tools, automation workflows, and trained the client’s sales team
Reduced lead response time to under 30 minutes, significantly increasing sales touchpoint efficiency.
Sales Enablement
Built systems for real-time monitoring across the customer pipeline— tracking each userfrom lead to site visit to closure.
Outcome
Qualified Lead Surge
Achieved a 40%+ qualification rate, with leads that aligned with the desired buyer profile and actively engaged with the sales process.
Plot Sales Milestone
In just three months, 70% of available plots in the township were sold, driven by high-conversion campaigns and faster customer handling.
Operational Efficiency
CRM automation and team training led to smoother lead management and higher productivity for the sales team.
