Navyasa by Liva, Aditya Birla Group's contemporary saree brand, targets affluent women aged 25-44. Despite a strong brand image and high-profile endorsements, the brand faced profitability challenges in the competitive online women's clothing market.

Before We Started

1. Market Challenge

   Amidst a saturated market, Navyasa struggled to differentiate and engage high-intent customers.

   
   

2. Profitability Struggle

   After 1.5 years, despite endorsements from celebrities like Deepika Padukone and high-profile collaborations, online sales lagged.

   
   

3. ROAS Goal

   The urgent need to achieve a positive Return on Ad Spend to ensure marketing efforts translated into profitable returns.

   
   

After We Stepped In

1. Comprehensive Evaluation

   Our comprehensive evaluation spanned high-traffic operations and critical touchpoints influencing user decisions. 



It included Heuristic and User Experience (UX) Analysis, Technical and Analytics Review, Conversion Funnel and Competitive Analysis.

   
   

2. Addressing User Challenges

   Targeted improvements to address user challenges including Navigational Complexity, Content Inconsistencies, Technical Issues, Checkout Difficulties, Trust and Credibility Gaps, Restricted Support Channels, and more.

   
   

3. Customer Journey Mapping

   We delved into Navyasa's website performance, brand presentation, marketing strategies, and design frameworks for a full understanding of conversion pathways.

Holistic Media Strategy

We designed a funnel-driven approach spanning multiple platforms, with primary campaigns on Meta and Google to maximize conversion efficiency.

Strategic Bridge

🔎 Comprehensive CRO

🗺 Strategic Overhaul

🔨 Targeted Implementation

Result

🌟 An effective CRO, combined with right performance marketing strategies, led to a significant uplift in Navyasa's digital presence and profitability. This marked a successful transition to a positive Return on Ad Spend, from an initial 0.5 to a robust 2.5