About the Brand
Golden Dori Handloom is a D2C women’s apparel brand specializing in handcrafted sarees. Operating in a competitive category, the brand had demand but struggled to unlock consistent, profitable scale through performance marketing.
The Situation Before We Stepped In
Throughout 2025, Golden Dori’s performance reflected:
Website ROAS fluctuating between ~3.5 to ~4.5
Inconsistent month-on-month growth
Limited ability to scale without efficiency drop-offs
No structured system to improve profitability predictably
By December 2025, website ROAS had reached ~4.8, but performance remained fragile and difficult to scale further.
The brand lacked a framework to reliably improve efficiency while increasing volume.
Objective
Starting 1st January 2026, the objective was to:
Make the brand clearly profitable
Improve ROAS without increasing ad spend
Improve revenue and order efficiency
Deliver measurable impact within the first 31 days
Our Approach
The improvement did not come from changing pricing or offers.
From 1st January 2026, we implemented a structured, funnel-based growth system designed to improve conversion efficiency and cost control across the customer journey.
Key constants maintained:
Same product pricing
Same offers
Comparable ad spend to December 2025
Meta Ads remained the primary acquisition and scaling channel, with performance driven by funnel structure, traffic intent, and system-led optimization, rather than surface-level changes.
What Changed After We Took Over
January 2026 (First 31 Days of Onboarding)
Compared to December 2025:
Website ROAS improved from ~4.8 → ~8.2
Revenue increased by ~98%
Total orders grew by ~75%
Average Order Value increased by ~13%
Cost per purchase reduced by ~33%
Ad spend remained largely unchanged
This marked a decisive shift from fluctuating efficiency to clear, scalable profitability, achieved without increasing spend or relying on discount-led growth.
Why This Worked
Instead of attempting to scale through aggressive spend increases or offer-led tactics, the focus was on:
Funnel clarity over broad targeting
Intent-led traffic over volume
System-driven optimization over ad-hoc experimentation
By restructuring the acquisition funnel, the brand generated significantly higher output from the same input, improving ROAS and cost efficiency simultaneously.
Final Outcome
Between January 1 and January 31, 2026, Golden Dori Handloom transitioned from fluctuating performance to a highly profitable, scalable D2C brand, driven by a structured Meta-led funnel system that materially improved efficiency at the website level.
